Press Release Summary = How to have happy and healthy kids - podcast
Press Release Body = For Immediate Release
Ian MacRae Boost Digital Group +61 2 9555 8671 +61 2 9555 5555 ian@boostdigital.com www.boostdigitalkids.com
New podcast for parents battles child obesity
Sydney, NSW - October, 25th 2006 - Childhood obesity is growing. The number of overweight kids has doubled in recent years. The development of obesity is disturbing because it causes ill-health and is very difficult to reverse. Overweight children are very likely to be overweight adults.
The Better Health Channel www.betterhealth.vic.gov.au is reporting that levels of childhood obesity are increasing at alarming rates in many countries, including the United States, the United Kingdom and Australia. In Australia, one in five children and adolescents are either overweight or obese.
From 1985 to 1995 the number of overweight 7-15 year olds almost doubled. The numbers of obese children has more than tripled. Over the same period, there has been a huge increase in children's consumption of energy-dense foods, such as:
* Cakes and biscuits (46 per cent increase) * Soft drinks (30-50 per cent increase) * Confectionary (40-56 per cent increase) * Sugar products and dishes (60-136 per cent increase).
At the current rate, it is predicted that 65 per cent of young Australians will be overweight or obese by 2020.
These shocking statistics have inspired an online kids radio station, www.boostdigitalkids.com , to also offer regular podcasts aimed at concerned parents.
The "Fresh Tastes for Healthy Kids" podcasts are all about getting kids away from that junk food they love and showing them how healthy food can also be very tasty while being good for them.
The podcasts, which can also be downloaded and saved, or listened to on the computer, are sponsored by the Fresh Express Group who provide healthy food to school canteen and tuck shops. http://www.freshexpress.com.au
CEO of the Fresh Express Group Graeme Logan said: \"We are proud to be associated with these podcasts as they fit in neatly with our mission to provide fresh and healthy foods to school kids and to encourage parents to do the same."
The first episode of "Fresh Tastes for Healthy Kids, now available, advises the two words to avoid when talking about healthy foods to kids.
Plus there\'s the story about a parent backlash AGAINST healthy foods and we\'ll hear the shocking truth about how healthy those muesli bars really are. (A consumer test shows you're better off eating a Mars Bar!)
Each episode will also feature a simple recipe for a dish that kids will love but is also extra good for them.
It's planned there will be a new episode of the podcast every two weeks. Available at www.boostdigitalkids.com # # #
\"Boost Digital Kids radio - totally for kids (and their parents)\"
For more information on Boost Digital Kids and the "Fresh Tastes for Healthy Kids" podcasts please contact Ian MacRae at ian@boostdigital.com
For more information on the Fresh Express Group please contact Graeme Logan graeme@freshexpress.com.au
Web Site = http://
Contact Details = Ian MacRae Boost Digital Group +61 2 9555 8671 +61 2 9555 5555 ian@boostdigital.com www.boostdigitalkids.com
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